An Online Marketing Company's Do's And Don'ts Of Wordpress

By Robert Sutter

WordPress is, to many, the most popular platform for blogging purposes. There are many websites that are built around it, which online marketing companies across the board can attest, and the fact that it's user-friendly cannot be ignored. With that said, those who are just getting their toes wet with this program might want to know how it can be effectively utilized. Here are some of the biggest do's & don'ts to help you along.

DO bring tags into the fold. WordPress tags are not necessarily used for search engine optimization purposes, but this doesn't mean that they shouldn't be used. As a matter of fact, tags can help your content become trackable, meaning that you won't lose anything important. Make sure that you keep your tags simple, not only for your benefit but those of your readers. This is just the start, though, as far as WordPress utilization is concerned.

DON'T forget to disable unused plug-ins. One of the great things about WordPress is the series of plug-ins that can be used. This doesn't mean that each one should be active, though, which is why you should make it a point to disable the ones you aren't using. By doing so, your website won't have to process as much information, allowing it to run smoother as a result. To say that this will create a better user experience would be an understatement.

DO keep SEO efforts in mind. Did you know that WordPress can be used for search engine optimization purposes, too? One of the ways that this can be done, according to online marketing companies across the board, is through high-quality pictures paired off with relevant keywords. It's also worth noting the importance of hyperlinks, as they relate to the aforementioned keywords as well. SEO matters, which is supported by authorities the likes of

DON'T overlook the scheduling function as well. Finally, you should know that WordPress allows content creators to schedule their work as well. You can have it set to go live for certain dates and times, which is great for those who are planning for holidays. For this reason, this is one function that you should not leave out of the equation. As a matter of fact, it will allow you use WordPress with even more effectiveness than previously anticipated.

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